I’ve always considered myself to be an intuitive person – in touch with matters of the heart that often defy explanation or even articulation. I didn’t consider that to be a marketable skill since the business world tends to value left-brained thinking. So I adapted.
But there’s been a shift. Daniel Pink talks about it in his book, A Whole New Mind. He proposes that we’re in the midst of a major transformation. As we hurtle through the information age, an age of “info-besity”, we are headed into an era when high conceptualization will take on new importance.
Psychologists say that the … [Read More...]
I've been working for months on a major upgrade with an e-commerce company. It's exciting to see a fresh new look emerge out of an antiquated website. It's no surprise that 46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company. (Source: HubSpot Marketing Blog)
Another startling statistic is, “90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.” Though I had trouble tracking down the original science behind this statement, it is indisputable that images are processed … [Read More...]