Social Media is a powerful tool for follow-up. Relationships are the heart of doing business so timely & meaningful communication in a variety of channels can increase effectiveness exponentially.
We are all in sales, to the extent we have to sell ourselves, regardless of what field we are in.
Today is the day of relationship economics – so follow-up is HUGE. Market research indicates that with the exception of impulse buying, it typically takes anywhere from 3-12 contacts with a potential client before you close a deal or sign a contract.