Cardinal Rule of Branding

Are you following the cardinal rule of branding?

How many times in a week do you get asked, “What do you do?” Do you stumble over words or are you able to clearly articulate the heart of the matter in a few sentences? Regardless of if you have polished your description, are tweaking it, or just beginning to think about branding, there’s one huge thing to remember.

You have to tune in to the station the person you’re talking to is listening on. And EVERYONE listens to WIFM. That’s the station of “What’s In It For Me?” Tune in consistently with clarity and your business will grow.

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