Beyond Followers: How to Achieve True Engagement with Social Media

Business influence and social media are married and the relationship is for keeps. This couple keeps the neighborhood humming 24/7 with gatherings on everything from FaceBook to Twitter, Linkedin to Pinterest and oh, so much more.

I’m one of those that had to be pushed me into the fray years ago by a coach who refused to work with me if I didn’t follow her directive to go social. Admittedly, I loved it as soon as I waded in. To the point I’ve included it in my services to other business owners. I’m wired to be social. Even if you’re not, there’s tons of value.

This infographic does a terrific job with an overview of the state of Social Media:

Beyond Followers: How to Achieve True Engagement with Social Media

1. You don’t need a gazillion followers or friends to make social media work for your business. Note that brands that hover in “medium” ranges are said to be able to have deeper conversations with their communities.

2. This is a great time of year to refresh your social media goals. A look back at where you are getting the most traction from social media will help you strategize the best way to invest your time in the new year.

3. Measure your engagement rate by focusing on conversation, amplification and applause.

4. Understand the digital marketing funnel. The sales funnel is timeless. Social media is a powerful way of connecting and moving through the process of developing relationships that culminate in the win/win of doing business together.

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Beyond Followers: How to Achieve True Engagement with Social Media

Via Salesforce

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