Most posts about blogging focus on the marketing benefits of maintaining a blog. Undoubtedly, it facilitates your content being seen by more people. If you are establishing or expanding your online presence, blogging makes sense on many levels. It helps establish your expertise, builds trust with your audience, and functions as a tool for search engine optimization.When Michael Hyatt, author of Platform: Get Noticed in a Noisy World, was asked, “what is the best time to start building your online presence?”, he responded, “Six years ago. But if you didn’t start then, start now.”
Blogging is also an expression of leadership. There is something significant that happens within you as you are challenged to clearly articulate your mission and your message. It is said that good writing is clear thinking made visible. Bottom line – blogging matters.
Blogging 101: Fundamentals & Facts
There’s nothing like an infographic to make the complex simple. I am honored to share this one by the folks at FirstSiteGuide.com.
How to Blog: The numbers and science behind the perfect blog post and its promotion.