Have you read Tolstoy’s War and Peace? I didn’t think so. It was a notorious part of the reading list in my school days because it was a FAT book. Huge. But get this – there are enough tweets posted every day to fill the equivalent of 8,163 copies of War and Peace. That’s a lot of words. A constant chatter of news, business, entertainment, conversation, observations – you name it. The 24/7 noise flows across every channel imaginable and can be a bit overwhelming.
I call it Infobesity. It’s the feeling of being stuffed, distracted, uncomfortable and a bit remorseful. Much like Thanksgiving Day, when you don’t push away from the table when you are already full.
Each day, the average social network user receives 285 pieces of content, including 54,000 words and 443 minutes of video. 20 million emails were written in the time it took to read this sentence.
This can lead to Information Fatigue Syndrome (IFS). As a result of this syndrome, consumers begin to tune out social media. If an online presence is an important part of your marketing plan (as it should be – unless you’re selling hot dogs at the beach), you will find this Infographic that’s on the light side of informative.
After all, you don’t want your Social Media Strategy to wear people out.
Feeling burned out on Social Media?
Burn-out can result in boredom. If you’re a business, you can create your own content to make sure it is fresh and specific to your target audience. Don’t just rehash what everyone else is saying and doing. Think quality over quantity. Slim and trim can go faster and further on the Social Media track.