The Power of Infographics

The evidence supporting the effectiveness of visual appeal in marketing and communication is indisputable. The meteoric rise in popularity of Pinterest and Instagram are two prime examples of the power of images in social media channels.

Infographics are the visualization of data or ideas. I was an instant fan when they started popping up on blogs. Their use exploded in 2013. One of the reasons Infographics are valuable is they help overcome information overload by making large chunks of data easier to digest. Color visuals increase the willingness to read by 80%.

When assembling something or activating a new technology, most of us are guilty of reading the directions if all else fails. We want quick results. Infographics help us with that goal, as people following directions with text along with illustrations do 323% better than those reading text only.

Infographics are a powerful tool in marketing. Publishers who use infographics grow in traffic an average of 12% more than those who don’t. A study conducted at Wharton School of Business proved that verbal prentations along persuaded 50% of the audience. When strong visuals were added to the presentation, the number persuaded jumped to 67%.

It’s only logical to convey the statistics on the power of Infographics with this image from Maker Marketing Group.

The Power of Infographics

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