I’ve been in the thick of email marketing for over a decade. As we welcomed a new millennium, it was a bit like the Cyber Wild West. The rules weren’t clear, the boundary lines were non-existent and there was vast territory to be conquered. Then spammers started muddying the waters and the CAN-SPAM act was …
The evidence supporting the effectiveness of visual appeal in marketing and communication is indisputable. The meteoric rise in popularity of Pinterest and Instagram are two prime examples of the power of images in social media channels. Infographics are the visualization of data or ideas. I was an instant fan when they started popping up on …
“Despite social media marketing’s maturing from a noisy infant to an arrogant adolescent… resistance to taking it seriously and apply and implement appropriate resources is still ever present.” – Jeff Bullas In the past few years, social media platforms have proliferated like mushrooms. Without a social media strategy, overwhelm is a given. The Infographic below …
Business owners know that social media is “social” and not just about dollars and cents and ROI. No doubt, the ROI is found in engagement, relationships, accessibility and all that jazz. But business owners always have to think about the bottom line. If money isn’t coming in proportional to what’s going out, there will be …
20 Captivating Marketing Statistics that Will Drive 2014 Read More »
Online reputation management has become a part of doing business in a high-tech world. You may not think this is something you need to pay attention to but regardless of how good you are and how worthy your intentions, think again. Your reputation is one of your most valuable assets. Even when you give your …
What’s the magic that causes a tweet, YouTube video or ad campaign to go viral? Awe-inspiring content, hilarity and controversy all rank high on the reasons why people share. In other words, things that provoke an emotional reaction. Mark Hachman cites a study by two Wharton assistant professors suggesting that “readers value and share hope and awe, …