Whether you are building your own online influence or wanting to connect with other influencers (probably both!), it’s wise to know what motivates each type of influencer and understand the best ways to engage them.
A picture’s worth a thousand words, so many thanks to Traackr – an Influencer Marketing Blog for the Infographic
Thank you Beverly for sharing our infographic! If you want to go deeper into each persona, you can download an entire deck of influencer “baseball cards” too: http://traackr.com/faces-of-influence-deck/