I’ve been working for months on a major upgrade with an e-commerce company. It’s exciting to see a fresh new look emerge out of an antiquated website. It’s no surprise that 46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company. (Source: HubSpot Marketing Blog) Another …
Somebody should invent a seat belt that protects us from overwhelm as we careen through each day at the speed of change. Keeping up with the latest data, even in a limited area of interest is a huge challenge. That’s why we need cheat sheets: quick reference tools that keep us current. You are going …
In a post earlier this week, I mentioned that we live in the most distracted culture in history. It’s hard to fathom the speed that information flies by and it shows no sign of slowing. For example, two years ago, Facebook users shared 684,478 pieces of content every 60 seconds. Currently, that number has exploded …
With No Signs of Slowing, the Data Keeps Growing Read More »
The major shift in marketing from traditional offline advertising to digital marketing has been a sight to behold. I can remember in 1998, spouting the words, “get on the information highway on you’ll be roadkill.” The future has arrived and now everyone who is anyone has an online presence. The question is, “What’s working …
Have you ever done something strategic and right on target – by accident? That’s my story of content marketing. I was doing it before I knew it had an official name. Anyone who has done a decent job with their online presence is involved with content marketing. Content is the power behind your online influence. …
Content Marketing: The Power Behind Your Online Influence Read More »
Ever been locked out of your house? How about your car? Not fun. In fact, it’s beyond inconvenient and is more than likely a costly aggravation. What makes it worse is it’s usually the result of some form of carelessness (like being in too big of a hurry) and you end up beating yourself up …
Whether you are building your own online influence or wanting to connect with other influencers (probably both!), it’s wise to know what motivates each type of influencer and understand the best ways to engage them. A picture’s worth a thousand words, so many thanks to Traackr – an Influencer Marketing Blog for the Infographic The Many …
The Many Faces of Online Influence [Infographic] Read More »