Have you ever done something strategic and right on target – by accident? That’s my story of content marketing. I was doing it before I knew it had an official name. Anyone who has done a decent job with their online presence is involved with content marketing. Content is the power behind your online influence. …
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I often hear business people say they don’t “get” social media. Which is code for, “I don’t have time to play on FaceBook when I should be earning money.” I wasn’t the least bit surprised when just last week, I was asked by a prospective client, “What’s the R.O.I. (Return on Investment) of Social Media …
Is LinkedIn an effective social media channel for you? The days of LinkedIn being just a connection place for employers and those searching for jobs are past – it’s so much more than that! LinkedIn has adapted well to the changing landscape of social media and now – more than ever- is a valuable place …