The people I work with represent a diverse mix of industries and span a full range of ages from Generation Y to Baby Boomers. Everyone talks about social media and the vast majority of businesses today are using at least a few social media channels to build brand recognition. Yet I find it interesting that …
Growing Your Business with Twitter [Infographic] Read More »
Have you read Tolstoy’s War and Peace? I didn’t think so. It was a notorious part of the reading list in my school days because it was a FAT book. Huge. But get this – there are enough tweets posted every day to fill the equivalent of 8,163 copies of War and Peace. That’s a …
Information Fatigue Syndrome – The Latest Epidemic [Infographic] Read More »
Have you ever done something strategic and right on target – by accident? That’s my story of content marketing. I was doing it before I knew it had an official name. Anyone who has done a decent job with their online presence is involved with content marketing. Content is the power behind your online influence. …
Content Marketing: The Power Behind Your Online Influence Read More »
I often hear business people say they don’t “get” social media. Which is code for, “I don’t have time to play on FaceBook when I should be earning money.” I wasn’t the least bit surprised when just last week, I was asked by a prospective client, “What’s the R.O.I. (Return on Investment) of Social Media …
Twitter happens to be one of my favorite social media channels. Some of the reasons for this: 1) It moves very quickly 2) Twitter boasts a huge variety of people 3) It enables connections with folks you’d have difficulty accessing otherwise 4) Conversation is happening 24/7 5) Covers breaking news with live witness reports 6) Global reach …
The Art and Science of Getting Retweets [Infographic] Read More »