“Despite social media marketing’s maturing from a noisy infant to an arrogant adolescent… resistance to taking it seriously and apply and implement appropriate resources is still ever present.” – Jeff Bullas In the past few years, social media platforms have proliferated like mushrooms. Without a social media strategy, overwhelm is a given. The Infographic below …
Social media and technology are not the key to relationships. They are just tools that connect people. And those connections are invaluable. Business success hinges on strong relationships. Are you using the power of video to enhance your online presence and build relationships? Admittedly, when I came across the infographic below by QuickSprout, I realized I …
Why Videos Should Be Part of Your Online Presence [Infographic] Read More »
Somebody should invent a seat belt that protects us from overwhelm as we careen through each day at the speed of change. Keeping up with the latest data, even in a limited area of interest is a huge challenge. That’s why we need cheat sheets: quick reference tools that keep us current. You are going …
It’s no secret, Social Media Marketing has changed the way businesses communicate with consumers and with one another. It’s said we are no longer in the age of B2C (Business to customer) or B2B (Business to Business) but what counts is it’s all P2P. (People to People) Just this week,I observed the power of social …
In a post earlier this week, I mentioned that we live in the most distracted culture in history. It’s hard to fathom the speed that information flies by and it shows no sign of slowing. For example, two years ago, Facebook users shared 684,478 pieces of content every 60 seconds. Currently, that number has exploded …
With No Signs of Slowing, the Data Keeps Growing Read More »
On a trip out west when I was a child, our family toured a mining company and I got a souvenir I kept for years. That piece of Fool’s gold fascinated me. It sparkled and had a shiny luster, historically leading many prospectors into a fruitless search for something elusive. That a was a lesson that …
Online Engagement: Pure Gold in a World of Baubles Read More »
Social Media Examiner just released the 2014 Social Media Marketing Industry Report. (You can access the report at no cost until May 30th.) Many of the statistics in the report come as no surprise, but a few caused me to sit up in my chair and make notes. It wasn’t surprising to read that FaceBook, …
5 Ways to Increase FaceBook Engagement [Infographic] Read More »
Recently, I talked about how statistics show women are dominating social media, with the exception of one channel – LinkedIn. Here’s an interesting look at some of the details of how women differ in the way they use social media and mobile access. If you are marketing online (and you’d better be), knowledge of how men …
Miles Apart: How Men and Women Use Social Networks Read More »
“Women are from Venus, Men are from Mars” may have been written decades ago but research continues to point out the differences in how women and men communicate. This infographic portrays the latest trends in the continual growth of social media. Women are leaning into social media in ways that trump men. Anyone interested in …
FaceBook and the weather seem to be in competition for the award for changing quickly and without warning. With both of these, you can’t go to sleep at night and think things will be the same when you wake up. This SIMPLE checklist will help serve as a measuring stick to see how you are …
Evaluate Your Facebook Page: 12-step Checklist [Infographic] Read More »