Right Brain – Left Brain Art – Science Accidental – Intentional On Target – Missed It Each of these concepts could be polar opposites or they could exist a hair’s breadth away from each other. The way we choose our words and express them can make ALL the difference in the world. We can make or …
WordCrafting – The HUGE Impact of Certain Words in Social Media [Infographic] Read More »
Business owners know that social media is “social” and not just about dollars and cents and ROI. No doubt, the ROI is found in engagement, relationships, accessibility and all that jazz. But business owners always have to think about the bottom line. If money isn’t coming in proportional to what’s going out, there will be …
20 Captivating Marketing Statistics that Will Drive 2014 Read More »
Since Social Media is all about creating dialog and engaging in communication with others, it does not require tactics. But like anything else, having a plan is an important ingredient for success. This Infographic of a Social Media Checklist provides a simple overview of the key elements you’ll want to include in your plan. If you’re ready …
Personality types hold a grand fascination for me. Relationships are at the heart of everything we do and communication is the currency of relationships. You can’t go far into a day without passing the wreckage of a relationship smash-up; whether it’s at home, at work or on FaceBook. The wise learn from the mistakes of …
Have you ever done something strategic and right on target – by accident? That’s my story of content marketing. I was doing it before I knew it had an official name. Anyone who has done a decent job with their online presence is involved with content marketing. Content is the power behind your online influence. …
Content Marketing: The Power Behind Your Online Influence Read More »
Momentum is a marvelous thing. Physics was not my favorite subject in school, but I must admit a certain fascination with Sir Issac Newton’s Laws of Motion. He addresses inertia, acceleration, force, velocity and predictable reactions – all significant concepts when it comes to success. (The laws of nature and science carry much wisdom – …
I often hear business people say they don’t “get” social media. Which is code for, “I don’t have time to play on FaceBook when I should be earning money.” I wasn’t the least bit surprised when just last week, I was asked by a prospective client, “What’s the R.O.I. (Return on Investment) of Social Media …
I’m continually fascinated by the difference between men and women. (Being married has a way of keeping the fascination front and center.) My copy of “Men are from Mars, Women are from Venus“ is still on my bookshelf joined by other favorites like “The Male Factor” (Shaunti Feldhahn) and “Master Plan” (Jane Hansen-Hoyt). One of …
How Do Women & Men Do Social Media Differently? [Infographic] Read More »
Twitter happens to be one of my favorite social media channels. Some of the reasons for this: 1) It moves very quickly 2) Twitter boasts a huge variety of people 3) It enables connections with folks you’d have difficulty accessing otherwise 4) Conversation is happening 24/7 5) Covers breaking news with live witness reports 6) Global reach …
The Art and Science of Getting Retweets [Infographic] Read More »
This well-done infographic on the history of social collaboration begins with the introduction of the first networked computers in 1969. Granted, this was the advent of the information age, which has fundamentally altered the way we buy, sell, run organizations, pay bills, apply for jobs, touch base with our friends and do virtually anything. In …