What Makes Content Go Viral?

What’s the magic that causes a tweet, YouTube video or ad campaign to go viral? Awe-inspiring content, hilarity and controversy all rank high on the reasons why people share. In other words, things that provoke an emotional reaction. Mark Hachman cites a study by two Wharton assistant professors suggesting that “readers value and share hope and awe, …

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Press On Toward the Goal

I watched with interest the recent attempt by 49-year-old grandmother, Penny Palfrey, to swim from Cuba to Florida without a shark cage. Her effort was not completed as she was scuttled by the tricky currents of the Florida Straits. Palfrey was pulled from the water 26 miles from her goal after 41 hours in the …

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