What’s the magic that causes a tweet, YouTube video or ad campaign to go viral? Awe-inspiring content, hilarity and controversy all rank high on the reasons why people share. In other words, things that provoke an emotional reaction. Mark Hachman cites a study by two Wharton assistant professors suggesting that “readers value and share hope and awe, …
There’s a big difference between sound and noise. One is a distinct auditory impression and the other is a cacophonous distraction. In the world of social media, it’s especially important to distinguish between the two. Several summers ago, I spent some time in the rainforest of Central America with the Rainforest Business Institute. (It was …
Stress kills motivation. Mental exhaustion stifles inspiration. And overwhelmed people stop. We can become paralyzed by too much. Too much to do, too much to learn, too far to go. We’re all susceptible to the state of overwhelm, especially when dealing with big changes in our lives. The whole mind/body connection makes you wonder, “Do …
I watched with interest the recent attempt by 49-year-old grandmother, Penny Palfrey, to swim from Cuba to Florida without a shark cage. Her effort was not completed as she was scuttled by the tricky currents of the Florida Straits. Palfrey was pulled from the water 26 miles from her goal after 41 hours in the …