Business influence and social media are married and the relationship is for keeps. This couple keeps the neighborhood humming 24/7 with gatherings on everything from FaceBook to Twitter, Linkedin to Pinterest and oh, so much more. I’m one of those that had to be pushed me into the fray years ago by a coach who …
Beyond Followers: How to Achieve True Engagement with Social Media Read More »
Several years ago, I had the opportunity to meet the owners of Elf on a Shelf. This was soon after the Christmas when I spent hours traipsing across Manhattan looking for the elusive, sold-out elf for my granddaughter. The popularity of this burgeoning Christmas tradition intrigued me but the leadership team for the company captivated …
Five Business Lessons from Three Ladies and An Elf Read More »
How do you handle change? Do you embrace it? Resist it? Raise the sails and go with it? Maybe your personality has a five word policy for change: “Resist it at all costs.” Only problem is – that doesn’t work. Successfully navigating change is a prized skill in business and in life. For those willing …
The evidence supporting the effectiveness of visual appeal in marketing and communication is indisputable. The meteoric rise in popularity of Pinterest and Instagram are two prime examples of the power of images in social media channels. Infographics are the visualization of data or ideas. I was an instant fan when they started popping up on …
I’ve never known a sailboat owner who set out on the open sea and forgot to put the sail up. Motor power is for a certain limited purpose. It would be impossible to enjoy the design and potential of a sailboat by exchanging the power of the wind for the horsepower of a motor. Yet …
Glancing at the incoming text on my phone, the image transported me back in time to a happy place. Late afternoon swims as my dad burned off stress from the workday is a childhood memory I hadn’t recalled in years. As I played in the sand while he did laps parallel to the shore, I …
“Good manners will open doors that the best education cannot.” – – Clarence Thomas Good manners will never go out of style. With the proliferation of social media channels, it is important to stay current on the different cultures and protocols of the various channels. Our language has a new word for it …
We all get email notices like this and don’t think twice about the importance of down-time on a server. It affords time for updates and the tweaks that keep everything running smoothly. It’s so much better to schedule the time than procrastinate and end up with a sluggish site or even worse – a crash. …
Special Announcement! Find Yourself By the Sea in January 2015 Read More »
Have you ever set out to do something that took longer than you expected and was harder than you ever imagined? Seems like most worthwhile projects are like that. Last week, on a trip to the Great Smoky Mountains, I enjoyed more than a few mountaintop experiences. The fresh air was invigorating and the sore …
Have you read Tolstoy’s War and Peace? I didn’t think so. It was a notorious part of the reading list in my school days because it was a FAT book. Huge. But get this – there are enough tweets posted every day to fill the equivalent of 8,163 copies of War and Peace. That’s a …
Information Fatigue Syndrome – The Latest Epidemic [Infographic] Read More »